What term describes the name of the web page that appears in the title bar of the browser?

The term that describes the name of the web page that appears in the title bar of the browser is "Title." This title is crucial as it not only serves as a label for the page but also plays a significant role in search engine optimization (SEO) and user experience. When users bookmark pages or look at browser tabs, they rely on the title to identify and differentiate various pages easily.

The title is defined in the HTML of the web page within the <title> tags. This text is displayed on the tab of the browser and is often used as the clickable headline in search engine results. Having a clear, descriptive title helps users understand the content of the page before they click, contributing significantly to usability and accessibility on the web.