What does Search Engine Optimization (SEO) aim to achieve?

Search Engine Optimization (SEO) primarily aims to manipulate a website's ranking within search engine results to increase visibility and attract more visitors. The primary goal of SEO is to ensure that a website appears as high as possible in search engine results for relevant keywords and phrases. By optimizing various elements of the website, such as content quality, keywords, links, and other technical factors, businesses can improve their ranking and drive more organic traffic.

While there are other important aspects of running a website and analyzing competitors, they are not the central focus of SEO. The optimization process is essentially about increasing website visits through improved search engine rankings, making the idea of manipulating rankings for this purpose crucial to the definition of SEO. Although enhancing coding structure and analyzing competitors can be part of broader online marketing strategies, they do not capture the primary goal of SEO as clearly as the manipulation of rankings does.